Tuesday, 27 July 2010

Ask Alvin joins Race Online 2012

Ask Alvin joins Race Online 2012 in bid to get everyone online by the London Olympics

Race Online 2012 is the landmark challenge led by the UK’s Digital Champion Martha Lane Fox which aims to get the UK 100% internet enabled by the London Olympics. 

More than 10 million adults across the UK have never used the internet, and worryingly 4 million of this group are also socially excluded.  All of them are missing out on the opportunities and cost efficiencies that the web has to offer. 

Of the 4 million adults offline who are socially and digitally excluded:

·         39% are over 65 years old
·         38% are unemployed
·         19% are in families with children

Independent Champion for Digital Inclusion, Martha Lane Fox said “When the UK is near 100% online the benefits to society and the economy will be significant and mark a step change for the country as a whole. Race Online 2012 aims to show there is both a moral and economic imperative for the wider business community to take the issue of digital inclusion much more seriously.”

Iain Duncan Smith, secretary of state for work and pensions, said: "Digital literacy is a great enabler of social mobility. It is a way for those who have had bad experiences of institutions to re-engage in learning, and it can break down feelings of social isolation. It is a powerful weapon in the fight against poverty."

As an official Race Online 2012 partner, Ask Alvin  joins  BT, Google, Comet, McDonald’s, Microsoft, Skype, Moneysupermarket, Sky and Talk Talk whose remarkable vision and support has already resulted in a commitment to get a staggering 600,000 new users online.

The macro-economic environment makes the Race Online 2012 challenge an issue of urgency for all business, no matter what the size. Getting the UK near 100% online will create significant efficiency savings, attract investment, open opportunities and improve work force skills.

Why not become an official Race Online 2012 partner and be a part of this incredible cross-sector movement which will put an end to the digital divide forever?

Race Online 2012 wants any organisation of any size to get involved and help tackle the issue.  From encouraging business partners to sign up, to teaching friends and family to get online, or by donating old IT equipment locally - there are opportunities for all businesses to make a difference. It’s simple to sign up and it only takes five minutes to register

All Race Online 2012 partners are automatically entitled to access the Race Online 2012 partner toolkits which include a Race Online 2012 certificate, online media and communication materials to help promote their initiatives and spread the word, plus access to the Race Online 2012 news feed offering 24/7 digital inclusion news updates.

Please click on this link http://raceonline2012.org/get-involved to become an official Race Online 2012 partner, where you can explain what your organisation is doing or can do to help make the UK one of the first countries in the world to establish a fully online, internet enabled society.

Further Information
·         To find out more about becoming a Race Online 2012 Partner visit http://www.raceonline2012.org/get-involved
·         For people who are already online and know someone who is not visit http://www.helppassiton.co.uk
·         To find out more about getting online call 0800 77 1234 to find your nearest UK online centre where friendly staff are waiting to help you get started.

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